Alex Cernatescu, Infinit Solutions,

trenduri care vor revoluționa digital marketingul:

– design-ul transfunctional: produse create pe baza unor trenduri si produse deja existente;

– hiperpersonalizare: fii personal,

– creativitatea va fi transferata catre agențiile de media;

Cand va ganditi ca marketeri la virtual reality, piata se bazeaza pe noi sa promovam aceste tehnologii

Deyan Shivarov (Ilyan.com)

Advertising is not IT

We used to beat audiences into hearing our message. The most intrusive is, the worst advertising works

Create demaind and customers will come

Create a demand for a brand

A brand in need is a brand indeed

There is a spanking in your very near future.

If you choose the right person to tell the stories, maybe it will be more relevant

The era of UnAdvertising has long since begun

Is beyond digital

Chanel neutral

Si inca un ape care am ratat-o

Deyan Shivarov digital marketing forum

Nir Refuah, MRM McCann

Try to hijak the media!

2 exemple:

– ribbon for breast cancer; ribbon-ul pe statui, postere de filme

distractie pe bani putini. „Nu am inventat noi pustii bogati care se lauda, doar am folosit media creata de ei”